Susan Sweeney
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101 Ways to Promote Your Tourism Business Web Site
Paperback - 350 pages 2nd Edition (2008)
Maximum Pr; ISBN:� 1-931644-62-4; Dimensions (in inches): 1.32 x 9.00 x 7.00
US$ 39.95

The number of people turning to the Internet for vacation and travel planning has increased dramatically and the trend is only accelerating. Getting Internet users to visit your Web site will result in dramatically increased revenue if your Web site is effective, interactive and well promoted.

This updated combination book/web site will be full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help you increase your web site traffic and then convert curious visitors into paying customers. Each chapter will be laid out as a stand-alone entity, so you can begin implementing your online tourism promotion strategy immediately! Country inns, bed and breakfasts, hotels, motels, theme parks, adventure tours, campgrounds, tour operators, outdoor adventures, fishing camps, and guides and outfitters will all find this book invaluable in developing their online strategies. Whether you already have a web site or you’re just starting out, you will stand to dramatically increase profits through the proven techniques that will be shared in this new updated book.

Included with this book is a personal password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, expanded information, and other helpful Web site promotion resources. This book/Web site combination is unbeatable!


What People are Saying:
"Susan is so smart and up to speed. Learned a lot. After coming last year I would not miss it. Excellent! I have read her books and love her approach. "
-Karen Myford, Marketing Consultant
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