Susan Sweeney
susan@susansweeney.com
Toll Free Phone: 1 (888) 274 0537
Phone: (902) 468-2578
Fax: (902) 860-4468
Pick My Brain
Mentoring/Coaching
Internet Marketing Strategies
Competitive Analysis Reports
Search Engine Positioning
Web Site Report Card
 
 
 
Find me Online!
        
 
 

consulting

 
"Internet Marketing for Yor Tourism Business provides beneficial information on how to integrate our Web site into all aspects of our business- from marketing sales to customer service and administration."

Liz Smith
Gray Line Worldwide
 
Contact us to discuss your business needs or review the solutions presented below for greater details on how we can help grow your business!
 
Pick My Brain
Mentoring/Coaching program
Internet Marketing Strategies
Competitive Analysis Reports
Search Engine Positioning
Web Site Report Card
 
Pick My Brain
 

Yes You Can Pick My Brain

I have had so many people ask if they can "Pick my brain" that I decided to offer it as a service. Perhaps it was something you read in one of my books, or something you heard me speak about at a conference or something you saw me do. You have a problem or an issue that needs resolving and you knew I'd have the answer. Perhaps you want a second opinion, perhaps you don't know where to start or what to do, perhaps you are looking for a second set of educated eyes. Whatever your scenario might be, you are looking for quick answers to your burning issues. You want answers, feedback, brainstorming, expertise, next steps.

Here's how it works.

1. Choose the package below that suits you.

2. In the comments area when you order or via email let me know 3 times that work for you over the next week along with a brief note on what you want the focus to be--SEO, website/social media review, doing webinars, what technologies should I be using, what am I doing wrong, whatever. Anything goes! We can cram a lot into our time together and get you where you need to be!

3. We schedule time and I will send a link to the online meeting where you will be able to see my screen, you can share yours and the audio is through the computer or you can dial in.

4. During our session, I will address your issues, opportunities, challenges, questions or concerns. I will help you improve your web site or social media, show you how to run a webinar, show you how SEO works and what you can do to improve your ranking, help you with that RFP, find a resource for what you need done...--you get the idea.

5. I record our session and send it to you as an MP4 video file for your viewing and listening.

What does this cost?

You decide how much time you think you'll want over the next year. I charge in 15 minute increments. The more you book the more you save. No you can't "bump up"--the saving was for making the commitment and paying in advance.

1 hour - $500
2 hours - $800
3 hours - $900
4 hours - $1000
 
 
Mentoring/Coaching program
 
The investment for this program is $1,000. per month with a 6 month minimum.

What do you get for your investment?

1. Up to 5 hours start up which will enable Susan to:

  • do a preliminary review of your site and your Internet marketing and social media strategy,
  • review the resources you have (human and financial) to devote to Internet marketing,
  • discuss with you the main areas you want to address,
  • and map out a plan to achieve your online success
2. Scheduled weekly virtual meetings with Susan as agreed. These meetings will be by telephone, online meeting room or email to review progress, plan activities, discuss options and/or have general Internet marketing discussion.

3. Education - You will receive access to appropriate recorded webinars from http://www.eLearningU.com

4. A copy of 101 Ways to Promote Your Web Site.
 
 
Internet Marketing Strategies
 
The Internet Marketing Strategy is the foundation of your online marketing activities for your Web site. It is critical in the role of turning your Web site into an invaluable asset for promoting your products and services and communicating with your target audience. A successful Internet marketing campaign must be initiated with a multifaceted Internet Marketing Strategy. Many organizations mistakenly rely solely on third party companies to place advertisements online (e.g. banner advertisements) only to discover that they are not obtaining the results desired. Online advertising placement only represents a small portion of methods and techniques at the disposal of your organization to successfully communicate your message to your target market online - many of which are high impact, low cost solutions requiring little more than an individual's time for successful implementation. For example, targeted electronic mail lists and newsletters can deliver response rates of up to 60% while banner advertisements, on average, have a click through rate of less than 1%.

Marketing Strategy Components

During the preliminary phase of the marketing strategy development we will take an in depth look at your organization, your online marketing objectives, the products/services you are promoting and your target market(s). Using this information we will identify the most appropriate methods to reach your target market(s) online through extensive online research and analysis. We will identify ideal online marketing mediums that are appropriate for your business including:

  • Mail Lists
  • Online Ad Placement
  • Links Strategy Development
  • Meta Indexes
  • Newsgroups
  • Webrings
  • Ezines
  • Discussion Groups and Newsletters
  • Affiliate Programs
  • Search Engines and Directories
  • Viral Marketing Techniques
  • Permission Marketing Techniques
  • Repeat Traffic Generation Techniques

The Internet Marketing Strategy will express all content in clear, easy to understand English so that all readers, regardless of background (technical, marketing, etc) will be able to benefit from the information contained in the strategy. The Internet Marketing Strategy will provide step by step directions on how to implement the strategy so that your organization has the freedom to divide the strategy amongst individual personnel for implementation of the strategy internally.
 
 
Competitive Analysis Reports
 
Are you wondering how your Web site stacks up against your online competition? Are you worried that your competition is providing different content and marketing elements on their Web sites that enable them to communicate with YOUR target market while increasing their market share? At VERB Interactive we understand that one of your Web site's primary online marketing objectives will be to meet and beat your competition in terms of Web site content and marketing elements.

During our Competitive Analysis process we will take an in-depth look at a group of predetermined competing Web sites. Then, on an element-by-element basis, we will compare each site to determine which Web elements are included on the respective sites and how each site compares to one another. We will also compare the visual appeal of your competitors' sites, browser compatibility, content, ease of navigation, search engine friendliness, link popularity, interactivity and Web site "stickiness" in formulating the online competitive analysis. Through conducting such an analysis you will indefinitely surpass your online competition in terms of Web site content.

 
 
Search Engine Optimization and Positioning
 
A recent study found that 81% of Web site users who visit a Web site for the FIRST TIME find the Web site through the use of search engines and directories. This represents a huge online marketing opportunity. Depending on your business, an optimized Web site could mean a 200% or more increase in qualified Web site traffic that is very real and attainable for a low-cost in comparison to more traditional marketing tactics.

VERB Interactive has the expertise to drive targeted traffic to your Web site(s):

Search Engine Optimization
We will prep your Web site for the major search engines. In part, this entails researching appropriate keywords and applying them to your Web site throughout site content, page titles, headers, meta tags, 'alt' attributes, links, etc. At a very high level, Search Engine Optimization boils down to placing the right keywords in the right places under the right circumstances based on an understanding of how search engines rank Web sites and how users search for sites using the search engines. Please contact us for more information.

Search Engine Positioning Campaigns
To achieve maximum results you must continually monitor your search engine rankings and perform regular maintenance to keep pace with ever changing search engine ranking algorithms, business practices, as well as competitors' marketing initiatives.

With our Search Engine Positioning Campaign solutions VERB Interactive has the capabilities to:
  • Monitor your rankings in the major search engines and directories,
  • Submit your Web site to the major search engines and directories as needed,
  • Manage your "pay-to-play" search submissions,
  • Manage your advertising campaigns with the major search engines and directories,
  • Make adjustments as needed to your Web site to improve your visibility with your target market, and
  • Develop key links to your site to increase your link popularity - an increasingly more important factor in influencing search engine rankings.
How do you know it's working? At the end of each month you will receive a status report from us outlining changes in your search engine rankings as well as initiatives we have undertaken to increase targeted traffic to your Web site - everything we do is measurable, so you will have hard facts regarding the success of your search engine positioning campaign. Also, you can view the results by referencing your Web site traffic statistics.
 
 
Web Site Report Card
 
Chances are; if you're reading this page you have doubts about the performance of your existing Web site. The Web Site Report Card will help you understand "what works", "what's not", and the "what's missing" of your Web site so that there is no question about the performance of your site, plus give you feedback and recommendations on all potentially problematic areas so that you have the ammunition you need to make your Web site a success.

The Web Site Report Card is an unbiased, constructive analysis of your Web site that provides your organization with valuable feedback and recommendations for site improvements. Your Web site will be reviewed and assessed against over 60 best practice criteria, each of which is given feedback, recommendations for improvement, and a grade between 0 and 4. All feedback is provided in plain, easy to understand English, to facilitate the sharing of information with employees and associates with different areas of expertise and for ease of implementation of suggested recommendations by an assigned party of your choice.

The Web Site Report Card is divided into several core focus areas to address the critical elements that make up your Web site:
  • Presentation and Relevance of Content
  • Usage of Graphics and Images
  • Interactive Elements
  • End User Interface
  • Scripting and Marketing Mechanics
  • Search Engine Friendliness
  • Search Engine and Directory Findability, and
  • Unbiased, Third Party Focus Testing
 
 
 
 
What People are Saying:
"Excellent information. Very happy with content of the seminar...learned a lot. Covered more than anticipated. Great presentation."
-Gail Jones, Penn State Federal
 
 
 
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